It's all about the WOW!

DIAMOND CUT

"Carat weight, color, clarity, and let’s face it, price, help you decide which diamond you like best, but you might not understand how your diamond’s cut – how its facets and angles are cut and polished − affects its overall appearance – its “Wow” factor.

A beautifully finished (cut) diamond is dazzling; every facet displays the craftsman’s skill and care. When it interacts with light, each facet and angle affects the amount of light returned to the eye. This is what gives a diamond its face-up appearance and what makes it appealing – or not."

To learn more about why cut is such an important factor for a diamond CLICK HERE to read more of the article, "Diamond Cut: The Wow Factor" by Amanda J. Luke from GIA.

"Cut (proportions, symmetry, and polish) is a measure of how a diamond’s facets interact with light."  (GIA)

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